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The Wall Street Journal has joined the iPhone App crowd by releasing their very own title in the App Store. The app joins the BlackBerry application that was released last August.
The application looks and feels a lot like The New York Times iPhone app , replete with screen-hogging advertisements; headlines; editor's picks; and browsing capabilities for the newspaper's various categories. The WSJ app also offers video and radio sections, adding multimedia the Times does not have.
Blackberry received its free Wall Street Journal app last August, so the arrival of a similar app for the iPhone should come as no surprise.
Pop it open to view ‘what’s news’, with buttons to easily navigate between articles, video and WSJ radio. Category buttons at the bottom allow you to easily navigate to market news, editors’ picks, saved articles and more. This is all well and good, and certainly worth the download, but it does come across as funny to me… especially when you consider the Wall Street Journal online content membership will run you over $100 per year. Perhaps the WSJ has designs on launching a ‘premium’ paid app down the road that offers more news and features, and drops the real-estate nabbing adspace. Once you pop open the app on your iPhone you’ll no doubt notice the banner advertising just above the category buttons at the bottom.
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